This Insight Brief focuses on enhancing clinical trial conduct by prioritizing patient-centric approaches and highlighting key strategies that include innovative engagement methods to recruit and retain diverse patient populations, optimizing trial design and execution and enhancing site and country trial conduct. The paper emphasizes the collaborative effort needed among sponsors, sites and patients to ensure successful and patient-focused clinical trials.

Read the Insight Brief authored by experts from IQVIA Biotech and IQVIA showcasing the importance and ways of integrating patient perspectives to improve trial outcomes and foster an innovative patient-first culture.

Watch the webinar presentation on-demand: https://www.iqviabiotech.com/events/2024/11/insight-driven-strategies-elevating-patient-centricity-in-clinical-trials